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Design Vision at the hard wind: Yacht on new course
BMW Group Designworks and the Belgian yacht builder Zeydon go with the Zeydon Z60 on tour in the Mediterranean
Zeydon Z60 on the test drive at Zeebrugge in July 2008
(publications) Munich, 15.10.2008 # Fascinating design, outstanding performance and maximum comfort are the hallmarks of a new generation of offshore yachts, the Belgian boat builder Zeydon in autumn 2008 presented in France and Italy. To develop the first yacht of the emerging company, the Zeydon Z60, The Belgians went in the spring 2004 a long-term cooperation with a design-partners, for the emotional, innovative premium design is: with BMW Group Designworks. The independent design subsidiary of BMW Group, that creates cross-industry for a variety of industries, different products, Zeydon impressed with their design expertise. The Munich Studio was commissioned, Zeydon vision for an entirely new category of luxury yachts to life.
In close cooperation with Zeydon should uncompromising offshore yacht of the 60-foot class will be developed, that the sailing performance potential of an offshore yacht with the variety of equipment and the simple elegance of a modern luxury cruiser combines. The overall task of the design it was, to form this new combination of properties to a character. To ensure, that design- and product development were promoted in an organic process, the design studio was involved both in the early stage of conception and in the entire development process. The result of this cooperation, both parties presented in early October during the regatta “Les Voiles de Saint-Tropez” in southern France. Until the 12. October is the Z60 spotlighted at the Yacht Club Italiano during the Genova Boat Show to see.
The perfect pair: Zeydon and BMW Group DesignworksUSA.
Zeydon, The newcomer among European shipyards Boat, its founder, Ben van Hool and David Van Nieuwenhove a wealth of experience in a related field mobility bring to the company, characterized by progressive approaches for the yachting sector. So it is an integral part of corporate philosophy Zeydon, traditional ideas and principles in the existing design- develop and field production. With BMW Group DesignworksUSA was spotlighted on a partner, the design principle of the Belgian approach fits.
“Cross Fertilization” Designworks called the cross-industry knowledge transfer. “Our strength is the decades of work for clients from various industries and the parallel close ties with the BMW Group. Thus we have an overarching view of mobility and are able, Bring experience and knowledge from the automotive industry in design projects for clients in other industries. At the same time our designers gather in such projects a wealth of inspiration and enrichment to the design of the BMW Group brands”, Laurenz Schaffer describes, Head of the European studios of BMW DesignworksUSA in Munich, the “Cross Fertilization”. For Zeydon-founder Ben Van Hool was choosing the righCross Fertilizatione of the most important decisions in recent years: “Finally, we were aware, that the design development of the first yacht, the overall identity of the emerging Zeydon would shape yard.”
The Zeydondesign: Character across the board.
Already the first glimpses send the eyes to discover. The shape of the hull and superstructure signal pure dynamics and exhibit a high degree of design perfection, The concept bears the entire boat: The exterior of the Z60 revealed at Regatta-oriented functionality, outstanding seaworthiness and a generously designed deck area. The hydrodynamics and the design of the hull were developed in close cooperation with the ship and let the architect Peter Bosgraaf Zeydon also appear below the water surface as a perfect synergy between performance and aesthetics.
The interior surprised by a previously only found on much larger yachts usual range of equipment, through the use of high quality materials and precision and perfect functionality oriented design of all details. Triggers the design on the dualism of performance and comfort and can merge both concepts into a convincing overall design. Zeydon had abandoned the designers also, to give the Z60 individual character traits, to let them stand out clearly from the competition at any time and make identifiable as Zeydon. This led to the prominent character lines. “This project gave us the opportunity, a new brand in the boot area to life. Thanks to their design language is recognizable as the Z60 yacht with the highest performance potential. It also shows, how design contributes to brand building”, Studio boss says Laurenz Schaffer.
WYSIWYG Die-Performance: What You See Is What You Get.
In July 2008 it was for the Zeydon, To prove the open sea, that they can compete at the competitive level. In all tests conducted so far showed the Z60 spotlighted on a flawless performance: The average speed of the Z60 model tests exceeded the calculated 13 Nodes and achieved speeds of up to 23 Knoten. The Nodesegelte 22 ° close to the wind at a hull speed of 10 Nodes and effortlessly achieved with pure motor operating speeds of 10 until 13 Knoten.Node
That the first yacht, the Zeydon presented to the public this fall, is presented in a stunning blue, is a clear statement of the boatbuilder, who want to stand for innovation and a fresh breeze for yachts. “Zeydon is different – we chose blue for the color, because they perfectly communicates the characteristics, our company make: Progressiveness, Originality, Courage, absolute authenticity and infinite emotion”, Sagt of Hool. Zeydon will annually produce five to eight yachts.
Zeydon – Emerging from Belgium Yachtwerft.
Zeydon is a young Belgian shipyard companies, The luxury yachts of the 60 until 100 Foot-in-class semi-custom field produces. Was spotlighted in 2004 Antwerp, Belgium has established and the port of global importance, the trading center for diamonds, the hot spot for fashion design even on the map of quality yacht builders anchored. Zeydon inducted von Ben van Hool, an expert in the field of mobility, Founded, developed together with his team's vision for a state-of-the-art sailing yacht. From the construction of the mechanical systems to their electrical under the package and its design is spotlighted as one of the most innovative 60-foot yachts, which have been built.
BMW Group DesignworksUSA: Design perfection beyond the spotlight.
Today, BMW Group DesignworksUSA, a subsidiary of BMW Group. In 1972 in Los Angeles, in the heart of the vibrant Californian lifestyle- and design capital, Founded, put the studio back in the 80s, then under the name DesignworksUSA, The first orders for the BMW Group. Already in the early years were among top brands such as Nokia or HP customer portfolio of creative studios, which is already in the initial phase by the mix of strategic competence, Intuition and creativity made a name. Meanwhile, the operating 1995 acquired by BMW Group companies worldwide from its three locations in USA, Europe, and Asia and act as a catalyst for each brand of BMW Group design studios and as an engine of a number of renowned customers from different sectors such as IT- and consumer electronics, aircraft technology, the medical- and environmental- or the Lifestyle- and Sportbereich.Die basis of the success of BMW Group DesignworksUSA, the ability, the identity of a brand through design with a unique design language to express and thereby the totality of all brand facets into a strong, design-driven product experience to translate.
Contacts:
Karin Elvers
BMW Group
Phone: +49 (89) 382-23742
Fax: +49 (89) 382-24412
Zuständigkeitsbereich: Product Communication / General Interest Media